Case Study 3

Design Goals

Life After 50 was a YouTube channel at the start-up phase of development. They had a concept but needed basic design to reflect their business proposal. They came to AMD explaining their concept for a lifestyle channel with interviews, beauty tips, health and general community-building goals. They knew they wanted a scripted font and purple and gold for their colors. AMD helped narrow down their choices while still refelcting their brand.

Step 1: Evaluation

AMD got to work on doing a simple design analysis, looking at other brands that resonated with this target audience in the lifestyle industry for inspiration. From there, AMD proposed 3 brand looks that the client could pick and choose from.